Rio 2016 branding
Like many designers, and especially living in London, I have been particularly interested in the branding of Rio 2016. Now if you remember correctly there was a massive furore when the Wolff Olins London 2012 logo was released back in 2007. Some loved it, some hated, but it kick started what was to be the […]
Dove real beauty sketches
If you’ve been to youtube in the last two weeks, you’ll have seen the 3 minute advert for Doves real beauty sketches (now don’t get me started on the number of seamingly feature length adverts youtube forces you to watch) The concept is – showing women that they aren’t as ugly as they think they […]
Creativity killers – time
I like many creatives thrive under pressure. However, constant pressure can have a negative impact on creativity, with the creative not having enough time to conceptualise their ideas, and produce. Building in enough time to complete a project to a high standard will allow the creative to come up with a variety of solutions to […]
Building a strong brand
In order to build a strong brand, you need to be noticed. Consumers need to remember your brand from the very first impression. Creating a unique brand identity isn’t easy. “A brand exists in the mind of the consumer” The most memorable brand have a unique colour scheme. Look at the examples below, and you’ll […]
Putting a price on branding
It isn’t easy to measure ROI per se, but you can to an extent, measure a brands influence on consumer choice. Take Coca Cola for example. A very well established brand, and some might say the most recognised brand name in the world. Coca-Cola owes much of its sales today on its brand alone. And […]
Fedex logo and negative space
Ok… I might just be the only designer that hadn’t noticed the arrow in the FedEx logo until now (it’s between the “e” and the “x”) Here’s an article with some more information about the FedEx logo It made me start thinking about what my favourite examples of negative space were within logo designs. Below […]