Rio 2016 branding

Like many designers, and especially living in London, I have been particularly interested in the branding of Rio 2016. Now if you remember correctly there was a massive furore when the Wolff Olins London 2012 logo was released back in 2007. Some loved it, some hated, but it kick started what was to be the… Continue reading Rio 2016 branding

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Dove real beauty sketches

If you’ve been to youtube in the last two weeks, you’ll have seen the 3 minute advert for Doves real beauty sketches (now don’t get me started on the number of seamingly feature length adverts youtube forces you to watch) The concept is – showing women that they aren’t as ugly as they think they… Continue reading Dove real beauty sketches

Building a strong brand

In order to build a strong brand, you need to be noticed. Consumers need to remember your brand from the very first impression. Creating  a unique brand identity isn’t easy. “A brand exists in the mind of the consumer” The most memorable brand have a unique colour scheme. Look at the examples below, and you’ll… Continue reading Building a strong brand

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Putting a price on branding

It isn’t easy to measure ROI per se, but you can to an extent, measure a brands influence on consumer choice. Take Coca Cola for example. A very well established brand, and some might say the most recognised brand name in the world. Coca-Cola owes much of its sales today on its brand alone. And… Continue reading Putting a price on branding

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