Rio 2016 branding

Posted on Apr 28, 2013

Like many designers, and especially living in London, I have been particularly interested in the branding of Rio 2016. Now if you remember correctly there was a massive furore when the Wolff Olins London 2012 logo was released back in 2007. Some loved it, some hated, but it kick started what was to be the […]

Dove real beauty sketches

Posted on Apr 22, 2013

If you’ve been to youtube in the last two weeks, you’ll have seen the 3 minute advert for Doves real beauty sketches (now don’t get me started on the number of seamingly feature length adverts youtube forces you to watch) The concept is – showing women that they aren’t as ugly as they think they […]

Creativity killers – time

Posted on Apr 15, 2013

I like many creatives thrive under pressure. However, constant pressure can have a negative impact on creativity, with the creative not having enough time to conceptualise their ideas, and produce. Building in enough time to complete a project to a high standard will allow the creative to come up with a variety of solutions to […]

Building a strong brand

Posted on Apr 12, 2013

In order to build a strong brand, you need to be noticed. Consumers need to remember your brand from the very first impression. Creating  a unique brand identity isn’t easy. “A brand exists in the mind of the consumer” The most memorable brand have a unique colour scheme. Look at the examples below, and you’ll […]

Putting a price on branding

Posted on Apr 10, 2013

It isn’t easy to measure ROI per se, but you can to an extent, measure a brands influence on consumer choice. Take Coca Cola for example. A very well established brand, and some might say the most recognised brand name in the world. Coca-Cola owes much of its sales today on its brand alone. And […]