I typed in an incorrect password in Hotmail, and after several attempts to figure out what was wrong, I finally looked for and read the error message. My first gripe is that the error message should have been more visible, as I only looked for it when I began to get frustrated. Instead of resolving… Continue reading Just say it right, incorrect password – Hotmail
Month: May 2013
Wheel mouse – revolutionising the fold
Marketers are always concerned about “the fold”. The fold is defined as: That part of a web page that can be seen without scrolling down. The term comes from the newspaper industry, where editors and advertisers value the space in the upper half of the page more than the part that requires unfolding the newspaper.… Continue reading Wheel mouse – revolutionising the fold
User Experience and engagement
Forward-thinking organisations have recognized the need to create lateral touchpoints between areas within the business. For example, marketing speaking to customer service. Product speaking more with the marketing team. They can use these relationships to build bridges between the different areas of the business and improve the user experience. For example, if customer services receive… Continue reading User Experience and engagement
Landing pages – one goal, one message, one action
Know the business objective of the page and what problem you are trying to solve. Send your visitor to a relevant, targeted page. They are on your page for a reason, so don’t let link leaks creep in. You do not want them to get distracted and end up somewhere else. Do not stray from… Continue reading Landing pages – one goal, one message, one action
Helping users understand what’s changed by using ‘New website tours’
You’ve created a new account section for your website and want to ensure that all your visitors can easily find their way around. Simple. Create a tour. Not a video tour where they have to skip back and forth to find the information or instruction they need. But an interactive tour, where they are guided… Continue reading Helping users understand what’s changed by using ‘New website tours’
UX testing – mums the word
Keen to understand how the site I have been working on would test to someone who has never seen it before, I invited my mother to be my UX testing guinea pig. “The goal of user experience design in industry is to improve customer satisfaction and loyalty through the utility, ease of use, and pleasure… Continue reading UX testing – mums the word