My favourite UX principles…

Posted on Jul 31, 2013

Understand the problem before trying to solve it. Time matters, build for people on the go. Focus should be on content and context rather than UI. Saying that a good UI makes it easy for users to complete, and not get distracted. Start with the basics. Engage beginners and attract experts. Make your application predictable. […]

What is creativity? According to Stephen Bayley

Posted on Jul 28, 2013

Some of my favourite quotes regarding what is creativity: Defeat of habit by ambition Tolerance/affection for failure or possibility of it Characteristic of success Passion for change Resistance to the ordinary Refusal of the common place Preference for challenges An appetite for surprise Dislike of boredom. Src: Stephen Bayley – Creative Mornings

When do users read when making a purchase?

Posted on Jul 23, 2013

I can quite easily go through the buying process for an item online without reading all information, and features. I believe that I am not atypical of the usual user. I’ll skim the content, and if it sounds like what I want, and if it doesn’t cost a lot of money, i’ll continue to the […]

So flags aren’t languages, but…

Posted on Jul 22, 2013

So flags aren’t languages, but they do give a good signpost to where the language selection is on the page. Take for example Mozilla’s add-ons website. I somehow ended up on this language version of their website: Knowing it wasn’t the right language for me I began hunting for the option to change my language, […]

Share a coke campaign – localised

Posted on Jul 20, 2013

On a recent trip to Europe, I noticed how the coke “share a friend campaign”, has been localised by their marketing teams worldwide. Obviously coca-cola have a pretty big marketing team, and will have offices worldwide, but it goes to show that a consistent brand message can be pushed out across multiple locations, whilst still […]

Does anybody apart from a techie know what a QR code is?

Posted on Jul 2, 2013

In a recent trip I saw a billboard with a huge QR code printed on the front. The person I was with had absolutely no clue what the purpose of it was. But I did. QR codes have been emerging for a long, long time. They were initially designed by the Toyota group in 1994 […]