Mandatory form fields are sometimes just greedy

I cancelled my subscription for a website, and received a survey from their “head of customer service” asking me to fill in a survey to let them know why I had cancelled so they could improve their service. Fair enough. So I started to fill it out. I had no particular love for this company,… Continue reading Mandatory form fields are sometimes just greedy

Retargeting fail

Below is an example of a retargeted fail. I must admit, I don’t know much about the mechanism of retargeting, but I’m sure Vauxhall didn’t want their banner appearing next to an article about a child being run over.

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Inspiration – week 35

I am not a football enthusiast, but my interest was piqued by the recent print adverts seen in the tube for the Times newspaper. They were beautiful, but I had no idea what they were about. The copy spoke about football, but I didn’t recognise the significance of the imagery. I’d seen quite a few… Continue reading Inspiration – week 35

Website perceived load times

Usually you try to load a web page in the quickest possible time. Usually… The loading screens you see primarily on travel websites are artificial. Finding the cheapest flights, the best hotels, and whatever else you may be looking for takes less than a second. In fact, a lot of hard work goes into making… Continue reading Website perceived load times

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Where are we mobile?

A lot of people think that we are primarily using our mobiles when on the go. However stats from Luke W show an interesting graph of what times people are using specific devices tells a very different story. We tend to using our tablets throughout the entire day, compared to smartphones where we switch off… Continue reading Where are we mobile?

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Inspiration – week 34

baymard.com/blog/just-copy-amazon-fallacy icomoon.io/ baymard.com/blog/ways-to-instill-trust

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