Mandatory form fields are sometimes just greedy

Posted on Aug 31, 2013

I cancelled my subscription for a website, and received a survey from their “head of customer service” asking me to fill in a survey to let them know why I had cancelled so they could improve their service. Fair enough. So I started to fill it out. I had no particular love for this company, […]

Retargeting fail

Posted on Aug 30, 2013

Below is an example of a retargeted fail. I must admit, I don’t know much about the mechanism of retargeting, but I’m sure Vauxhall didn’t want their banner appearing next to an article about a child being run over.

Inspiration – week 35

Posted on Aug 29, 2013

I am not a football enthusiast, but my interest was piqued by the recent print adverts seen in the tube for the Times newspaper. They were beautiful, but I had no idea what they were about. The copy spoke about football, but I didn’t recognise the significance of the imagery. I’d seen quite a few […]

Website perceived load times

Posted on Aug 27, 2013
Website perceived load times

Usually you try to load a web page in the quickest possible time. Usually… The loading screens you see primarily on travel websites are artificial. Finding the cheapest flights, the best hotels, and whatever else you may be looking for takes less than a second. In fact, a lot of hard work goes into making […]

Where are we mobile?

Posted on Aug 26, 2013
Where are we mobile?

A lot of people think that we are primarily using our mobiles when on the go. However stats from Luke W show an interesting graph of what times people are using specific devices tells a very different story. We tend to using our tablets throughout the entire day, compared to smartphones where we switch off […]

How much information do you need?

Posted on Aug 24, 2013

On a flight with Thomson’s recently I was passed a survey by the flight attendant and told that by filling it in I would be in with a chance to win £2500 towards a holiday. Fair enough I thought until I saw the questions being asked. These included the things I expected to see such […]

#f1f1f1 on #ffffff design

Posted on Aug 22, 2013
#f1f1f1 on #ffffff design

A few years ago it was all the rage to create websites with a limited colour palette of whites and light greys. These looked great, if you were a designer looking at it on an apple cinema display, but ran into problems if viewed on a non-calibrated machine. This style was used a lot on […]

Inspiration – week 34

Posted on Aug 19, 2013

baymard.com/blog/just-copy-amazon-fallacy icomoon.io/ baymard.com/blog/ways-to-instill-trust

Security authentication questions

Posted on Aug 17, 2013
Security authentication questions

I always love to see how companies adapt security questions in order to protect their customers when trying to retrieve their passwords. Some stick with the traditional: What is your mothers maiden name? What is the name of your favourite sports team? But these would be quite easy to find out if you did a […]

When single sign on gets scary

Posted on Aug 15, 2013

Single sign on is getting more prolific around the web, with many sites allowing you to use your social media credentials to log into a site. However, what happens when you realise that when you go to a website for the first time, they already have your details? Thats what happened to me when I […]