Brazilian election, designed to avoid user error whilst voting

Listening to the news recently, they were discussing the advanced electronic voting system being used in the Brazilian election. Instead of casting votes on paper where the user might accidentally tick the wrong box, and accidentally select a candidate that they didn’t want to they introduced a system where the user chooses 13 for one candidate… Continue reading Brazilian election, designed to avoid user error whilst voting

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I’m not going to read all that. I’m only going to ctrl+f and find the information I want

As we become more and more time precious, or rather less likely to pay attention for too long, I can imagine that many users have employed the same technique as I do when I feel that there is information on a page that I need, but it is surrounded by junk copy. As an example… Continue reading I’m not going to read all that. I’m only going to ctrl+f and find the information I want

Ryanair’s still at it with their dark patterns

Most travellers on low cost airlines are used to jumping through hoops when booking online, in order to avoid paying for things they didn’t want such as car rental and travel insurance. Ryanair famously used several dark patterns in order to increase their revenue. Fairly recently Ryanair updated their site, and on the face of it,… Continue reading Ryanair’s still at it with their dark patterns

A new tool for moderators for usability testing (a hypothesis)

In traditional usability testing, the moderator/observer would either sit beside the participant giving instructions, or sit in another room, giving instructions via a speaker system. © Luca Mascaro With an increasing number of users in the UK and similar countries seemingly permanently attached to their smart phone, it would be interesting to try an experiment where… Continue reading A new tool for moderators for usability testing (a hypothesis)