Today for the first time, I saw a cookie message in an email. They’ve been around on the web for a while, and maybe they’ve been in emails before but I hadn’t notices them, but I received an email from Barclays today that prominently displayed it.
Marketing CRM pro’s use images to track the number of opens there are on an email, then they can tell their boss how effective the campaign has been.
Not many web users are aware that displaying the image, also feeds back to the organisation that you’ve opened the email.
I wonder if users would still bother to display images, if they knew this is the method used to “track” them.
Tags: cookies, email