Creativity killers – time

Posted on Apr 15, 2013

I like many creatives thrive under pressure. However, constant pressure can have a negative impact on creativity, with the creative not having enough time to conceptualise their ideas, and produce.
Building in enough time to complete a project to a high standard will allow the creative to come up with a variety of solutions to the task at hand.

I know this isn’t always easy to do, but it’s the responsibility of the creative first, and the managers secondly to give a good estimate on how long it will take to complete a project to a high standard. Respecting these estimation on both sides is important in order to produce high quality work.

Under estimating

With practice, creatives learn to give accurate estimates for how long it will take to complete a project. When budgets are involved, this is imperative.
Its always better to over-estimate, than under-estimate.
If the creative doesn’t produce in the estimated time frame then it will lead to mistrust from the manager/client about meeting deadlines future deadlines.

If the manager/client doesn’t respect the amount of time the creative estimates, then they will be fully aware of the reasons why the work produced may not be up to the quality the creative would have liked.

Being precious

From my very first day at university we were taught to produce quickly, and to not be too precious with your ideas. Once you had several concepts on the table, then you can spend more time honing and enhancing them until you had the finished product.

If you were too precious with your work from the onset then you could run into deep trouble. If you spend too much time honing one design, or outcome without showing the client, you run the danger that they may not like it, and your time was wasted.

Ideate quickly, and share your progress with the client frequently.



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