Inspiration – copy/content

Posted on Apr 17, 2016

Recently, I noticed that the GDS style guide advises the use of “eg” instead of “e.g.”. To me, this looks strange, but then again, I’m no  copywriter.

eg just looks weird to me, and I’m sure screen readers would have a field day too. Nevertheless, it started me off looking into different abbreviations that have lost their dots, of which there are a few.

  • pm – as in 10pm
  • US – the country
  • ISA – Individual Savings Account

Some things make sense without their dots, but some are hard to comprehend, like eg. I stumble on it when reading. It distracts me from the content and for a second, or a fraction of a second wonder what it means. The closest I can come to explaining it is when you see a random word in another language. You may know the word, but it just feels misplaced and interrupts the flow of reading.

 

Screen Shot 2016-04-17 at 12.02.42