The challenge

Redesign the website of Aspire The Calorie Burning Drink, a new premium calorie burning soft drink, that was launched in the summer of 2010. The new site had to also include secure eCommerce functionality.


The brand positioning, identity and guidelines strongly influenced the look and feel of the site. The site design used packshots on every page in order to increase brand recognition to this infant brand.


Working with Aspires Creative Director to build on the brand guidelines and create a strong online presence as well as introducing an online store locator, and integrated eCommerce solution.


A site designed to inform, convince and sell. A design that stayed true to the foundations set by the original can design, and brand identity – premium, calm, confident.

Related projects: Aspire competition landing page, Aspire newsletter

Project details

Project: Website Design
Client: Farenheit60