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The brief

PRWeek is the world’s leading destination for PR and communications professionals. PRWeek is the voice of the UK public relations industry and the primary source of news, insight, opinion and careers information. Briefed to create an iPad app edition of the industry leading print magazine.

The solution

A range of template pages and elements that are used by the content authors to create long form content pieces for paid subscribers.

Related project: PRWeek website design, PRWeek newsletter design

Project details

Brief: iPad app design
Client: Haymarket Media
Responsibilities: UI & UX Design
URL: iTunes store

Behind the scenes

Article mapping

Spreads from the new printed magazines were grouped together based on content elements. These were then used to design a set of templates.
articlemapping
articlemapping2

Template designs

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