eCommerce shops, please stop asking your users to choose their card type

Ryanair has quite famously redesigned their website after widespread media reports that their profits are falling. I can only presume that this has prompted an effort to make the search, selection, and purchase of flights easier for the user. They have improved a lot but there is still some way to go. One such example… Continue reading eCommerce shops, please stop asking your users to choose their card type

Losing out on the best deal. Coupon codes on checkout and other such places

I’m used to seeing coupon codes online, but don’t see it so often in stores. where online can take the lead from bricks and mortars stores. Image © ambernectar In physical stores they will only display discounts and coupons that everyone can claim. e.g. 20% off everything in store. whereas online there is quite frequently… Continue reading Losing out on the best deal. Coupon codes on checkout and other such places

Enhance required input field

There are tons of articles out there about forms, particularly forms on eCommerce sites. I’ve been to a lot of sites that have bad forms. The form on my contact page isn’t great itself, but I’m working on it. I saw something particularly interesting today though. A form that focuses in on the required fields.… Continue reading Enhance required input field