eCommerce shops, please stop asking your users to choose their card type

Posted on May 20, 2014

Ryanair has quite famously redesigned their website after widespread media reports that their profits are falling. I can only presume that this has prompted an effort to make the search, selection, and purchase of flights easier for the user. They have improved a lot but there is still some way to go. One such example […]

Losing out on the best deal. Coupon codes on checkout and other such places

Posted on Dec 4, 2013

I’m used to seeing coupon codes online, but don’t see it so often in stores. where online can take the lead from bricks and mortars stores. Image © ambernectar In physical stores they will only display discounts and coupons that everyone can claim. e.g. 20% off everything in store. whereas online there is quite frequently […]

Enhance required input field

Posted on May 13, 2013

There are tons of articles out there about forms, particularly forms on eCommerce sites. I’ve been to a lot of sites that have bad forms. The form on my contact page isn’t great itself, but I’m working on it. I saw something particularly interesting today though. A form that focuses in on the required fields. […]