Alfons Mucha exhibition – celebrity endorsement

Posted on Jun 30, 2013
Alfons Mucha exhibition – celebrity endorsement

Something I didn’t know… On a recent trip to the Alfons Mucha exhibition in Prague, I learnt that Mucha was one of the first artists to use celebrities for product endorsements in advertising. Capitalizing on the notoriety of his  distinctive Art Nouveau style, Mucha enrolled Sarah Bernhardt; a famous actress at the time to sit […]