Using the ubiquity of whatsapp to gather customer feedback in a physical space

I remember the signs on bus stands that read – “call this number to report a problem”. I, and I imagine many others, never called the number; even if something was badly wrong. A similar approach has been used to report other issues as we go about our daily lives, including reporting issues we come… Continue reading Using the ubiquity of whatsapp to gather customer feedback in a physical space