UX in retail – meetup summary

Posted on Jul 29, 2015

At Mobile UX London‘s meetup, “Mobile UX in Retail”, we heard from Sabrina Duda from ThoughtWorks, and Alex Baggallay and Sann Misra from PwC about their experiences and expectations about UX in retail.

Insights…

Nordstrom

Nordstrom will analyse the Pinterest activity in the local area and place those item in the store window. Sales went through the roof

Nordstrom Innovation Lab: Sunglass iPad App case study

Youtube Buy button

Allowing users to see product information and buy the products that are being demonstrated.
Youtube buy button

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Oasis ticker tape

See what everyone else is buying
Screen Shot 2015-09-30 at 14.17.05

Don’t discriminate

Don’t undervalue your internal customer, they can be your advocate.

Luxury online?

Brought out through branding and personalisation. E.g. personal shoppers online.



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