UX inspiration – smart holiday picker

Posted on Feb 20, 2014

I came across the below holiday picker on british airways site. Instead of giving you a list of places that you haven’t ever heard of, it helps you narrow down your choice based on temperature and journey time.

Screen Shot 2014-02-20 at 14.08.42You may for example, decide you want a warm holiday by the beach, so you’ll adjust the toggles so that you will only see destinations which are warm at the time of year that you wish to visit. Or you may think that you only want to fly for under 7 hours, and would like to see everywhere warm, within 7 hours.

The results?

A selection of places that you  might never have heard of but match your requirements. Who knows? it could increase travel to destinations which aren’t on the typical tourist trail



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