Keen to understand how the site I have been working on would test to someone who has never seen it before, I invited my mother to be my UX test guinea pig with the promise of dinner in return.
“The goal of user experience design in industry is to improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.”
With a brand new website about to be launched, it is important to have user feedback. My mother perfectly fitting in one of the demographics of users, therefore was an ideal candidate for user experienced testing. Knowing she wasn’t the most tech savvy also meant to that if something was easy or clear for her, then most users would also be able to understand.
I warmed her up with some very simple tasks which she passed with flying colours.
Stepping away from the project and looking at it with fresh eyes, or rather through my mothers fresh eyes was in many ways enlightening. Some elements were easy for to navigate around, and some surprisingly not. For example when on a sub page, I asked her to navigate back to the home page. Instead of clicking on the logo as would be common practice for me, she used the back button until she got all back to the homepage. Not a major issue as the site is only 3 levels deep, but it did make me think about the famous amazon roll over logo which then included the text home.
When I asked her to find certain information within the site, she navigated to the complete wrong section of the website, and after a while gave up looking. Now, I’m not saying that some of the problems she found were major issues, it might just be because she spends little time online. But it was extremely informative for me, and gave me a good list of issues to be looked at and fixed.
I think UX testing with mothers IS the future. Care to lend me yours?