You can find a gem of an idea when you look at user needs, not just business needs

Posted on Sep 3, 2018

Today I saw an advert for “awaymo”. Awaymo offer interest free instalments for holiday flights.

Like winter, rain or train delays, for many people, holidays are an annual, or more frequent event. But we can be bad at saving up for them and may often not have the money ready when we see a great deal or when we desperately want to book a getaway. This can result in missed opportunities (boo), or going into debt to book a trip (boooooo).

User need: As someone that wants to go on holiday, I need to be able to book a flight when I want to without worrying i’ll go into debt.

I’ve yet to thoroughly check it out, but if awaymo works in the way I imagine, there could be a big market of potential users.