About me

I am a freelance UX and Service Design consultant, living, working and loving London. Curiosity and the love of my profession are what drive me forward, so when I’m not working on a client challenge, I’m often found doing something UX or design related in my spare time.


My innate inquisitiveness led me into a career in User Experience and Service Design where I, on a daily basis am able to ask “why?” in an effort to improve the experience of the user.

My dedication to staying current, expanding my knowledge, and developing new skills means I regularly attend UX and design related meetups and self-initiated professional development courses. I also have a masters degree in User Experience Design (with a distinction).

For fun, I like to illustrate. So you’ll see some of that on this website.


My primary background includes design for central government (HMRC, HMCTS, DWP), Fintech, banking, media & publishing. I’ve worked on brands such as Natural History Museum, Samsung, Skrill, TSB, Datacash (a MasterCard company), PRWeek and MarketingMagazine.

Unfortunately, much of what I do is restricted by non-disclosure agreements, but more of my work can be seen in my non-public portfolio.


As part of my UX process, I regularly conduct the following activities…
Competitor analysis, analytics review, stakeholder interviews, surveys, content audit, user and staff interviews, heuristic reviews, user testing – inperson, remote and guerrilla, field research, storyboarding, persona building, collaborative design, service blueprints, journey mapping, wireframing, paper prototype, high fidelity and interactive prototyping.

Usefulness, usability, and inclusiveness are at the heart of what I design for. Therefore I work closely with my clients to ensure that their product or service focuses on the needs, wants and goals of the user and marrying this with the needs of the business.

Interested in working with me? Email info@anna-kay.co.uk


I offer mentoring sessions through mega-mentor.com. Happy to talk to people about their career, portfolio, interview prep, projects and anything in between 🙂