How do users find your app?
- 40% of European adults smartphone apps first learned about it from friends or family
- 15% learnt via social networks
- 45% from browsing the app store.
You don’t get a second chance with app user experience, so try to get it right the first time.
Measuring return on investment for mobile apps:
step1: Identity the benefits of your mobile services (e.g. cost saving. like airlines having self checkin at airports)
step2: Quantity the benefit based on expected results
step3: Calculate the total cost of ownership
step4: Summarise the financials
step5: Use analytics to to collect the data you need to demonstrate returns