Best practice to promote your app (advice from Adobe)

How do users find your app?

  • 40% of ¬†European adults smartphone apps first learned about it from friends or family
  • 15% learnt via social networks
  • 45% from browsing the app store.

You don’t get a second chance with app user experience, so try to get it right the first time.

Measuring return on investment for mobile apps:

step1: Identity the benefits of your mobile services (e.g. cost saving. like airlines having self checkin at airports)
step2: Quantity the benefit based on expected results
step3: Calculate the total cost of ownership
step4: Summarise the financials
step5: Use analytics to to collect the data you need to demonstrate returns

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