Web designers are used to designing within a container. That container being the browser window. If you are like me and you cant draw a straight line to save your life, then web browser wireframe templates are pretty handy. They are also useful for presenting initial scamps to client, and to also prototype quickly before… Continue reading Wireframing templates
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Responsive email design
There is a growing trend for mobile-optimized email templates, and rightly so, as 36% of all email opens in the UK are on mobile devices (including tablets). As a result, mobile optimization was one of the top marketing priorities for digital marketers in 2013. Options for designing and developing emails for mobile Do nothing. Be… Continue reading Responsive email design
Creative mornings lectures
I recently discovered CreativeMornings, a free monthly breakfast lecture series. Fortunately, they are also recorded, and past meetings can be found on their Vimeo page. These bite-size lectures (20 minutes each) are perfect for getting the creative juices flowing and hearing from various speakers about topics you might not otherwise discuss in your day-to-day role.… Continue reading Creative mornings lectures
Just say it right, incorrect password – Hotmail
I typed in an incorrect password in Hotmail, and after several attempts to figure out what was wrong, I finally looked for and read the error message. My first gripe is that the error message should have been more visible, as I only looked for it when I began to get frustrated. Instead of resolving… Continue reading Just say it right, incorrect password – Hotmail
Wheel mouse – revolutionising the fold
Marketers are always concerned about “the fold”. The fold is defined as: That part of a web page that can be seen without scrolling down. The term comes from the newspaper industry, where editors and advertisers value the space in the upper half of the page more than the part that requires unfolding the newspaper.… Continue reading Wheel mouse – revolutionising the fold
User Experience and engagement
Forward-thinking organisations have recognized the need to create lateral touchpoints between areas within the business. For example, marketing speaking to customer service. Product speaking more with the marketing team. They can use these relationships to build bridges between the different areas of the business and improve the user experience. For example, if customer services receive… Continue reading User Experience and engagement
Landing pages – one goal, one message, one action
Know the business objective of the page and what problem you are trying to solve. Send your visitor to a relevant, targeted page. They are on your page for a reason, so don’t let link leaks creep in. You do not want them to get distracted and end up somewhere else. Do not stray from… Continue reading Landing pages – one goal, one message, one action
Helping users understand what’s changed by using ‘New website tours’
You’ve created a new account section for your website and want to ensure that all your visitors can easily find their way around. Simple. Create a tour. Not a video tour where they have to skip back and forth to find the information or instruction they need. But an interactive tour, where they are guided… Continue reading Helping users understand what’s changed by using ‘New website tours’
UX testing – mums the word
Keen to understand how the site I have been working on would test to someone who has never seen it before, I invited my mother to be my UX testing guinea pig. “The goal of user experience design in industry is to improve customer satisfaction and loyalty through the utility, ease of use, and pleasure… Continue reading UX testing – mums the word
Dove real beauty sketches
If you’ve been to youtube in the last two weeks, you’ll have seen the 3-minute advert for Dove’s real beauty sketches (now don’t get me started on the number of seemingly feature-length adverts youtube forces you to watch) The concept is – showing women that they aren’t as ugly as they think. This is portrayed through a… Continue reading Dove real beauty sketches