Creative mornings lectures

I recently discovered CreativeMornings, a free monthly breakfast lecture series. Fortunately, they are also recorded, and past meetings can be found on their Vimeo page. These bite-size lectures (20 minutes each) are perfect for getting the creative juices flowing and hearing from various speakers about topics you might not otherwise discuss in your day-to-day role.… Continue reading Creative mornings lectures

User Experience and engagement

Forward-thinking organisations have recognized the need to create lateral touchpoints between areas within the business. For example, marketing speaking to customer service. Product speaking more with the marketing team. They can use these relationships to build bridges between the different areas of the business and improve the user experience. For example, if customer services receive… Continue reading User Experience and engagement

Published
Categorised as Blog Tagged

Helping users understand what’s changed by using ‘New website tours’

You’ve created a new account section for your website and want to ensure that all your visitors can easily find their way around. Simple. Create a tour. Not a video tour where they have to skip back and forth to find the information or instruction they need. But an interactive tour, where they are guided… Continue reading Helping users understand what’s changed by using ‘New website tours’

Published
Categorised as Blog Tagged

UX testing – mums the word

Keen to understand how the site I have been working on would test to someone who has never seen it before, I invited my mother to be my UX testing guinea pig. “The goal of user experience design in industry is to improve customer satisfaction and loyalty through the utility, ease of use, and pleasure… Continue reading UX testing – mums the word

Published
Categorised as Blog Tagged

Dove real beauty sketches

If you’ve been to youtube in the last two weeks, you’ll have seen the 3-minute advert for Dove’s real beauty sketches (now don’t get me started on the number of seemingly feature-length adverts youtube forces you to watch) The concept is – showing women that they aren’t as ugly as they think. This is portrayed through a… Continue reading Dove real beauty sketches

Creativity killers – time

I, like many creatives, thrive under pressure. However, constant pressure can negatively impact creativity, with the creative not having enough time to conceptualise their ideas and produce. Building enough time to complete a project to a high standard will allow the creative to devise various solutions to the task at hand. I know this isn’t… Continue reading Creativity killers – time

Putting a price on branding

It isn’t easy to measure ROI per se, but you can, to an extent, measure a brand’s influence on consumer choice. For example, take Coca Cola, a very well-established brand and some might say the most recognised brand name globally. Coca-Cola owes much of its sales today to its brand alone. And as a result,… Continue reading Putting a price on branding

Published
Categorised as Blog Tagged