I, like many creatives, thrive under pressure. However, constant pressure can negatively impact creativity, with the creative not having enough time to conceptualise their ideas and produce. Building enough time to complete a project to a high standard will allow the creative to devise various solutions to the task at hand. I know this isn’t… Continue reading Creativity killers – time
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Putting a price on branding
It isn’t easy to measure ROI per se, but you can, to an extent, measure a brand’s influence on consumer choice. For example, take Coca Cola, a very well-established brand and some might say the most recognised brand name globally. Coca-Cola owes much of its sales today to its brand alone. And as a result,… Continue reading Putting a price on branding