To build a strong brand, you need to be noticed. Consumers need to remember your brand from the very first impression. Unfortunately, creating a unique brand identity isn’t easy.
“A brand exists in the mind of the consumer”
The most memorable brand has a unique colour scheme. Look at the examples below, and you’ll see that they all “own” their brand colours:
Be consistent in the application of your brand assets.
It is only when you are consistent that your audience will start to associate your assets with your brand.
Assess your competitors, then decide where you would like to position yourself compared to them.
Do not copy – otherwise you’ll be that brand that looks like xxxxx.
It’s not just about the logo.
The image of your brand is of utmost importance. A strong brand image is a powerful asset.