Trusting online reviews

in an unfamiliar place and short of time it’s often easy to look for an easy short cut to a good experience. People often go to tripadvisor to find recommendations for a good restaurant or experience in their location.  Recently, having done the same thing I started to get a better understanding of how top… Continue reading Trusting online reviews

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Moving away from stereotypes in advertising for a more inclusive future

This post is a quite different to the things I normally write about, but its something I really loved and thought it was worth sharing. I’ve noticed more brands moving towards using regular, real life, traceable people in their advertising. Airtasker was the first brand that I saw doing this. Airtasker is a company that… Continue reading Moving away from stereotypes in advertising for a more inclusive future

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Surveys: participants will give up if you ask them too much or if you ask questions they find intrusive

I, like most, am more likely to fill in a survey if there’s a prize at the end, or if I really want to let a company know what I think, positive or negative. I started to fill in a survey recently and was struck by the number of seemingly irrelevant questions being asked of… Continue reading Surveys: participants will give up if you ask them too much or if you ask questions they find intrusive

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Making it easier for people to ‘do good’ whilst staying at a hotel

On a recent trip, I noticed that my hotel offered guests the opportunity to do good and contribute to charity without having to lift a finger, and more importantly, without the hotel having to.  Instead of having their room cleaned, guests could opt-out of this service and money (I assume the labour and tool costs… Continue reading Making it easier for people to ‘do good’ whilst staying at a hotel

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How retail stores are taking steps to foster positive social impact which might not have an immediate benefit to their bottom line

There are many ways consumers and clothes retailers can do better for society. Fast-fashion and the detrimental impact it can have in our ecology is its own topic, but today I want to talk about a poster I saw in a changing room to bring awareness to signs of breast cancer. Poster in a changing… Continue reading How retail stores are taking steps to foster positive social impact which might not have an immediate benefit to their bottom line

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Design for inclusivity – an example from the redesign of ‘Talk to Frank’

I recently attended a meetup hosted by IDEO about designing for inclusivity. Amongst the talks was a case study of the “Talk to Frank” website redesign. Talk to Frank is a drugs awareness service that gives honest information. Background of talk to frank Talk to frank is a government run service that gives the public… Continue reading Design for inclusivity – an example from the redesign of ‘Talk to Frank’

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Redefining banking for freelancers and the gig-economy

I recently heard about Oxygen a new challenger bank in the US. Oxygen is designed for freelancers and gig-economy workers who have a lack of predictable salary, which results in the inability to gain credit. As a freelancer, you might have weeks or months whilst working on a project without getting paid – but you… Continue reading Redefining banking for freelancers and the gig-economy

The future of bank branches? inspiration from South America, where some branches have co-working spaces and cafe’s

In Santiago, Chile, I saw a Santander bank branch which doubled up as a co-working space and cafe. I know that banks in the UK have been searching for ways to make their branch networks useful for their local community as more customers move to doing the majority of their banking online. The things branches… Continue reading The future of bank branches? inspiration from South America, where some branches have co-working spaces and cafe’s

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What’s the dishwasher doing? An example of design for the user experience in a physical space

Think of all the times you’ve accidentally opened a dishwasher partway through its cycle… unlike washing machines or other appliances where you can easily see if it’s on or not, with dishwashers it’s quite often – “pull the door and hope for the best” – especially if it’s in a built in kitchen. A colleague… Continue reading What’s the dishwasher doing? An example of design for the user experience in a physical space

Allergy information in restaurants

The problem: your restaurant needs to make its customers aware of the allergy restrictions for the food you offer. if you’ve been to a restaurant in the last few years you’ll have probably seen a hefty allergy book pulled out when someone in your party mentions they have an allergy or food intolerance. On a… Continue reading Allergy information in restaurants

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