UX testing – mums the word

Keen to understand how the site I have been working on would test to someone who has never seen it before, I invited my mother to be my UX test guinea pig with the promise of dinner in return. “The goal of user experience design in industry is to improve customer satisfaction and loyalty through… Continue reading UX testing – mums the word

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Rio 2016 branding

Like many designers, and especially living in London, I have been particularly interested in the branding of Rio 2016. If you remember, correctly there was a massive furore when the Wolff Olins London 2012 logo was released back in 2007. Some loved it, some hated it, but it kick-started what was to be the metro style that… Continue reading Rio 2016 branding

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Dove real beauty sketches

If you’ve been to youtube in the last two weeks, you’ll have seen the 3-minute advert for Doves real beauty sketches (now don’t get me started on the number of seemingly feature-length adverts youtube forces you to watch) The concept is – showing women that they aren’t as ugly as they think they are. This is portrayed… Continue reading Dove real beauty sketches

Building a strong brand

To build a strong brand, you need to be noticed. Consumers need to remember your brand from the very first impression. Unfortunately, creating a unique brand identity isn’t easy. “A brand exists in the mind of the consumer” The most memorable brand has a unique colour scheme. Look at the examples below, and you’ll see… Continue reading Building a strong brand

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Putting a price on branding

It isn’t easy to measure ROI per se, but you can, to an extent, measure a brands influence on consumer choice. For example, take Coca Cola, a very well established brand, and some might say the most recognised brand name globally. Coca-Cola owes much of its sales today to its brand alone. And as a… Continue reading Putting a price on branding

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