Building a strong brand

In order to build a strong brand, you need to be noticed. Consumers need to remember your brand from the very first impression. Creating  a unique brand identity isn’t easy. “A brand exists in the mind of the consumer” The most memorable brand have a unique colour scheme. Look at the examples below, and you’ll… Continue reading Building a strong brand

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Putting a price on branding

It isn’t easy to measure ROI per se, but you can to an extent, measure a brands influence on consumer choice. Take Coca Cola for example. A very well established brand, and some might say the most recognised brand name in the world. Coca-Cola owes much of its sales today on its brand alone. And… Continue reading Putting a price on branding

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