Responsive web design is the future of the web, and today I came across the idea of a responsive logo as a concept. The print designers I know would probably shudder at the thought of someone coding their logo and it having the potential to look different on different screens. Here’s the example I found…… Continue reading Responsive Logo Design
Category: Blog
Rio 2016 branding
Like many designers, and especially living in London, I have been particularly interested in the branding of Rio 2016. If you remember, correctly there was a massive furore when the Wolff Olins London 2012 logo was released back in 2007. Some loved it, some hated it, but it kick-started what was to be the metro style that… Continue reading Rio 2016 branding
Dove real beauty sketches
If you’ve been to youtube in the last two weeks, you’ll have seen the 3-minute advert for Doves real beauty sketches (now don’t get me started on the number of seemingly feature-length adverts youtube forces you to watch) The concept is – showing women that they aren’t as ugly as they think they are. This is portrayed… Continue reading Dove real beauty sketches
Creativity killers – time
I, like many creatives, thrive under pressure. However, constant pressure can negatively impact creativity, with the creative not having enough time to conceptualise their ideas and produce. Building in enough time to complete a project to a high standard will allow the creative to come up with various solutions to the task at hand. I… Continue reading Creativity killers – time
Building a strong brand
To build a strong brand, you need to be noticed. Consumers need to remember your brand from the very first impression. Unfortunately, creating a unique brand identity isn’t easy. “A brand exists in the mind of the consumer” The most memorable brand has a unique colour scheme. Look at the examples below, and you’ll see… Continue reading Building a strong brand
Putting a price on branding
It isn’t easy to measure ROI per se, but you can, to an extent, measure a brands influence on consumer choice. For example, take Coca Cola, a very well established brand, and some might say the most recognised brand name globally. Coca-Cola owes much of its sales today to its brand alone. And as a… Continue reading Putting a price on branding
FedEx logo and negative space
Ok… I might just be the only designer that hadn’t noticed the arrow in the FedEx logo until now (it’s between the “e” and the “x”) Here’s an article with some more information about the FedEx logo It made me start thinking about what my favourite examples of negative space were within logo designs. Below… Continue reading FedEx logo and negative space