I, like many creatives, thrive under pressure. However, constant pressure can negatively impact creativity, with the creative not having enough time to conceptualise their ideas and produce.
Building in enough time to complete a project to a high standard will allow the creative to come up with various solutions to the task at hand.
I know this isn’t always easy to do. Still, it’s the responsibility of the creative first and the managers secondly to give a reasonable estimate on how long it will take to complete a project to a high standard. Respecting these estimations on both sides is vital to producing high-quality work.
With practice, creatives learn to give accurate estimates for how long it will take to complete a project. When budgets are involved, this is imperative.
It’s always better to overestimate than underestimate.
If the creative doesn’t produce in the estimated time frame, it will lead to mistrust from the manager/client about meeting deadlines and future deadlines.
If the manager/client doesn’t respect the amount of time the creative estimates, they will be fully aware of why the work produced may not be up to the quality the creative would have liked.
From my first day at university, we were taught to produce quickly and not be too precious with our ideas. Once you have several concepts on the table, you can spend more time honing and enhancing them until you have the finished product.
If you were too precious with your work from the onset, you could run into deep trouble. But, on the other hand, if you spend too much time honing one design or outcome without showing the client, you run the danger that they may not like it, and your time is wasted.
Ideate quickly, and share your progress with the client frequently.