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Fedex logo and negative space

Ok… I might just be the only designer that hadn’t noticed the arrow in the FedEx logo until now (it’s between the “e” and the “x”)

Here’s an article with some more information about the FedEx logo

It made me start thinking about what my favourite examples of negative space were within logo designs.

Below you can find just a few samples…

cloak+dagger
© Jefton Sungkar

archwood
© StephenESC

shiftlogo

© Brian Plemons

 

spartangolfclub-logo

 

the-bronx-zoo-logo-large

pittsburgh-zoo-and-ppg-aquarium-logo-large

London Symphony Orchestra logo
london-symphony-orchestra-logo-large

 

 

Published April 2, 2013
Categorised as Blog Tagged logo

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