Ok… I might just be the only designer that hadn’t noticed the arrow in the FedEx logo until now (it’s between the “e” and the “x”)
Here’s an article with some more information about the FedEx logo
It made me start thinking about what my favourite examples of negative space were within logo designs.
Below you can find just a few samples…
© Jefton Sungkar
© StephenESC
© Brian Plemons
London Symphony Orchestra logo