Keeping you informed of where you are in a process

I recently received an email from Barclays/ING Direct informing me where they were in the process of switching over from one to the other. Their email did a very good job of informing me in a visual way what was happening to my account and where in the process they were.

They didn’t just send me a milestone message, but a mid-milestone message, telling me that they are currently working on X.

This was a very good example of corporate communication done right.

Screen Shot 2013-12-02 at 12.16.22

 

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