During a recent trip, I noticed that my hotel offered guests the opportunity to contribute to charity without lifting a finger and, more importantly, without the hotel having to do anything either.
Instead of having their room cleaned, guests could opt-out of this service and money (I assume the labour and tool costs associated) would be contributed to charity instead.
In an age where more and more people strive to do good, it was refreshing to see a hotel making it as easy as possible for customers to contribute to a worthy cause without needing to ask them to give money.
This approach benefits the business as it saves money or redirects it to charity, while also enhancing the brand image due to the feel-good factor associated with it.
Ethical standpoint
In my recent experience in the travel and hotel industry, I have noticed that people are paying more attention to the ethical policies that hotel brands follow. This is now influencing their decisions when it comes to booking.
Adopting an approach that makes it easy for customers to do good, especially when doing good requires little effort, will win hearts and minds in a society that is becoming increasingly conscious of its decisions and their impact.