Little Monster augmented reality children’s book

The brief

Create an AR book and app that inspire children to read for pleasure by transforming the traditionally static story reading practice into a fun, interactive and engaging experience through the integration of Augmented Reality technology.

Challenge

Help parents and children learn that time spent on smartphones and tablets does not have to be confined to mindless games; it can also be beneficial to their education whilst still being fun.

Goals

  • Get young children (2-5 year olds) excited about reading
  • Make reading fun and interactive
  • Use technology to improve early years literacy
  • Enhance the physical book rather than replace it

Approach

  • Guerrilla research in several book stores
  • Competitor analysis
  • Interview with parents
  • Surveys
  • Ethnographic research
  • Iterative user testing

Results