Brief
With over 10 years experience in online payments, 35 million registered accounts and over 130 000 registered merchants, Moneybookers had built up a strong brand presence within the online payments world, primarily for online gamblers. However, the product offering had expanded, the company had rebranded, and users needed to be made aware that Skrill is the new name for online payments, and that Skrill has been evolving online payments.
Project details
Project: Website redesign
Client: Skrill
Responsibilities: Strategy, research, analysis, art direction, information architecture, wireframing, prototyping, user stories, user journeys, guerrilla user testing and project management of the marketing site.
My role
Along with the VP of Marketing, I was tasked with bringing the brand to life online and offline. The significant effort in this task was rebranding as Skrill and designing and implementing the website redesign.
As Head of Creative, I was responsible for the user experience of the marketing website whilst working with a design agency on the visual design of the site.
Behind the scenes
Building trust
From our research, we realised that we needed to answer the following questions in order to build trust with potential customers.
- Who we are
- What we do
- When did we start doing what we’re doing
- Where we are
- How we accomplish what we claim to do
We also now knew that personal users could be split into 3 broad categories based on their activities. Gamblers, shoppers, and those that use Skrill to transfer money.
Information Architecture
Business page low-fidelity wireframe
Annotated homepage wireframes
Website theme
Working with the agency, we developed a theme for the website. The theme was influenced by the insights gained through our research and the company’s history.
Our research showed that people from all walks of life and a wide selection of countries used Skrill primarily for online gambling, online shopping, or transferring money either to themselves or family and friends “back home”. Therefore, models representing the most prominent demographic profiles of Skrill users were chosen to be the face of the brand.
More behind-the-scenes information can be found in my non-public portfolio