Priming in the film Focus
If you haven’t watched it this’ll be a bit of a spoiler, so sorry.
An outlandish bet is laid by Will Smith against a high roller at a football game. After losing several bets, Will Smith offers a double or quits bet where he gives the highroller the opportunity to choose one player on the field (out of about 50) and bets that he can guess who he chooses. (watch the film, its a lot more gripping than I tell it)
The high roller takes the bet, and picks his player.
Will gets the answer right.
Why? How? Watch the short extract below