Responsive web design is the future of the web, and today I came across the idea of a responsive logo as a concept. The print designers I know would probably shudder at the thought of someone coding their logo and it having the potential to look different on different screens.
Here’s the example I found…
Try out the above example for yourself
As a concept, I can see the advantage. Most logos include a logo lockup depending on the space available. It could really be the future of the responsive web. Print designers however, may just have a heart attack.