In a recent trip I saw a billboard with a huge QR code printed on the front. The person I was with had absolutely no clue what the purpose of it was. But I did. QR codes have been emerging for a long, long time. They were initially designed by the Toyota group in 1994… Continue reading Does anybody apart from a techie know what a QR code is?
Tag: advertising
Dove real beauty sketches
If you’ve been to youtube in the last two weeks, you’ll have seen the 3-minute advert for Dove’s real beauty sketches (now don’t get me started on the number of seemingly feature-length adverts youtube forces you to watch) The concept is – showing women that they aren’t as ugly as they think. This is portrayed through a… Continue reading Dove real beauty sketches