This morning, on the tube I saw adverts for Jordans Oats. I must say that I’ve never tried Jordans before but the advertising was so slick that I have been tempted to invest in a packet.
Like many designers, and especially living in London, I have been particularly interested in the branding of Rio 2016. If you remember, correctly there was a massive furore when the Wolff Olins London 2012 logo was released back in 2007. Some loved it, some hated it, but it kick-started what was to be the metro style that… Continue reading Rio 2016 branding
To build a strong brand, you need to be noticed. Consumers need to remember your brand from the very first impression. Unfortunately, creating a unique brand identity isn’t easy. “A brand exists in the mind of the consumer” The most memorable brand has a unique colour scheme. Look at the examples below, and you’ll see… Continue reading Building a strong brand
It isn’t easy to measure ROI per se, but you can, to an extent, measure a brands influence on consumer choice. For example, take Coca Cola, a very well established brand, and some might say the most recognised brand name globally. Coca-Cola owes much of its sales today to its brand alone. And as a… Continue reading Putting a price on branding