Putting a price on branding

It isn’t easy to measure ROI per se, but you can, to an extent, measure a brand’s influence on consumer choice. For example, take Coca Cola, a very well-established brand and some might say the most recognised brand name globally. Coca-Cola owes much of its sales today to its brand alone. And as a result,… Continue reading Putting a price on branding

Categorised as Blog Tagged