Tone of voice in warning messages

I’ve noticed recently a much more friendly, informal tone in the error messages being used online. “Proceed anyway” and “back to safety” from firefox… Hotmail, junk mail… ┬áChrome, this might hurt… The style of language being adopted in online messaging recently has become a lot more friendly, and less formal. The firefox and Chromes messages… Continue reading Tone of voice in warning messages

Pet hate. Being asked for information that could be found by another mean

I’ve written about this before, I vaguely remember it, but I’ll write about it again, as its so important. There are many ways of wasting users time online, some of them completely avoidable, with a little thought. Below is an example from a survey that I had started to fill in. To be honest I… Continue reading Pet hate. Being asked for information that could be found by another mean

Mandatory form fields are sometimes just greedy

I cancelled my subscription for a website, and received a survey from their “head of customer service” asking me to fill in a survey to let them know why I had cancelled so they could improve their service. Fair enough. So I started to fill it out. I had no particular love for this company,… Continue reading Mandatory form fields are sometimes just greedy

Youtube advertisers, you’ve got 5 seconds of my time. Make better use of it.

I listen to a lot of music on Youtube, and it seems like I am forced to listen to an advert every second song. Irritating as it is, very very occasionally, it will be something I’m interested in. Fortunately, Youtube allow you to skip the advert after 5 seconds. However, very few advertisers are using… Continue reading Youtube advertisers, you’ve got 5 seconds of my time. Make better use of it.