Surveys: participants will give up if you ask them too much or if you ask questions they find intrusive

I, like most, am more likely to fill in a survey if there’s a prize at the end, or if I really want to let a company know what I think, positive or negative. I started to fill in a survey recently and was struck by the number of seemingly irrelevant questions being asked of… Continue reading Surveys: participants will give up if you ask them too much or if you ask questions they find intrusive

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Long survey? keep the user going by reminding them of the incentive

Half way through filling out a survey I got a bit bored. The effort involved seemed to high. I was half way to closing the browser window when part way through I received a reminder of the possible advantage of staying the course. A reminder to keepĀ on going Well what do you know, I was… Continue reading Long survey? keep the user going by reminding them of the incentive