Tag: usability

eCommerce shops, please stop asking your users to choose their card type

Ryanair has quite famously redesigned their website after widespread media reports that their profits are falling. I can only presume that this has prompted an effort to make the search, selection, and purchase of flights easier for the user. They have improved a lot but there is still some way to go. One such example… Continue reading eCommerce shops, please stop asking your users to choose their card type

Lessons learnt from Apple HCI interface guidelines and how they can be applied to everything

Start Instantly. It’s best when users can begin using your app immediately. When you make the most of this brief period by presenting useful content immediately, you pique the interest of new users and give all users a superior experience. Focus on the needs of 80 percent of your users. When you do this, most people… Continue reading Lessons learnt from Apple HCI interface guidelines and how they can be applied to everything

Mandatory form fields are sometimes just greedy

I cancelled my subscription for a website, and received a survey from their “head of customer service” asking me to fill in a survey to let them know why I had cancelled so they could improve their service. Fair enough. So I started to fill it out. I had no particular love for this company,… Continue reading Mandatory form fields are sometimes just greedy