User Experience and engagement

Forward-thinking organisations have recognized the need to create lateral touchpoints between areas within the business. For example, marketing speaking to customer service. Product speaking more with the marketing team. They can use these relationships to build bridges between the different areas of the business and improve the user experience. For example, if customer services receive… Continue reading User Experience and engagement

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Helping users understand what’s changed by using ‘New website tours’

You’ve created a new account section for your website and want to ensure that all your visitors can easily find their way around. Simple. Create a tour. Not a video tour where they have to skip back and forth to find the information or instruction they need. But an interactive tour, where they are guided… Continue reading Helping users understand what’s changed by using ‘New website tours’

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UX testing – mums the word

Keen to understand how the site I have been working on would test to someone who has never seen it before, I invited my mother to be my UX testing guinea pig. “The goal of user experience design in industry is to improve customer satisfaction and loyalty through the utility, ease of use, and pleasure… Continue reading UX testing – mums the word

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