User experience is about designing all aspects of a persons experience with a product or service. Influences Influenced by graphic design, psychology, research and anthropology. All have an impact, and it all boils down to human behaviour. Creating a user centred design process takes the users need into account at every stage of the product… Continue reading User experience – more than just skin deep
Tag: UX
Just say it right, incorrect password – Hotmail
I typed in an incorrect password in Hotmail, and after several attempts, in order to try to figure out what was I wrong, I finally looked for, and read the error message. My first gripe is that the error message should have been more visible, as I only looked for it when I began to… Continue reading Just say it right, incorrect password – Hotmail
User Experience and engagement
Forward thinking organisations have recognized the need to create lateral touch points between areas within the business. For example, marketing speaking to customer service. Product speaking more with the marketing team. They can use these relationships to build bridges between the different areas of the business, and improve the user experience. For example, if customer… Continue reading User Experience and engagement
Landing pages – one goal, one message, one action
Know the business objective of the page, and what problem you are trying to solve. Send your visitor to a relevant, targeted page. They are on your page for a reason, so don’t let link leaks creep in. You do not want them to get distracted and end up somewhere else. Do not stray from… Continue reading Landing pages – one goal, one message, one action
New website tour
You’ve created a new account section for your website, and you want to ensure that all your visitors can easily find their way around. Simple. Create a tour. Not a video tour where they have to skip back and forth to find the information or instruction that they need. But an interactive tour, where they… Continue reading New website tour
Enhance required input field
There are tons of articles out there about forms, particularly forms on eCommerce sites. I’ve been to a lot of sites that have bad forms. The form on my contact page isn’t great itself, but I’m working on it. I saw something particularly interesting today though. A form that focuses in on the required fields.… Continue reading Enhance required input field
UX testing – mums the word
Keen to understand how the site I have been working on would test to someone who has never seen it before, I invited my mother to be my UX test guinea pig with the promise of dinner in return. “The goal of user experience design in industry is to improve customer satisfaction and loyalty through… Continue reading UX testing – mums the word