I’ve noticed recently a much more friendly, informal tone in the error messages being used online.
“Proceed anyway” and “back to safety” from firefox…
Hotmail, junk mail…
Chrome, this might hurt…
The style of language being adopted in online messaging recently has become a lot more friendly, and less formal. The firefox and Chromes messages sound like a conversation that the user would have with his or herself before making a decision.
“I’m not sure. Let me check”
There is no ambiguity about the intended outcome if the user were to click on that button.