At Mobile UX London‘s meetup, “Mobile UX in Retail”, we heard from Sabrina Duda from ThoughtWorks, and Alex Baggallay and Sann Misra from PwC about their experiences and expectations about UX in retail.
Nordstrom will analyse the Pinterest activity in the local area and place those item in the store window. Sales went through the roof
Nordstrom Innovation Lab: Sunglass iPad App case study
Youtube Buy button
Allowing users to see product information and buy the products that are being demonstrated.
Oasis ticker tape
See what everyone else is buying
Don’t undervalue your internal customer, they can be your advocate.
Brought out through branding and personalisation. E.g. personal shoppers online.