Nordstrom will analyse the Pinterest activity in the local area and place those item in the store window. Consequently, sales went through the roof.
Nordstrom Innovation Lab: Sunglass iPad App case study
Youtube Buy button
They allow users to see product information and buy the products being demonstrated.
Oasis ticker tape
See what everyone else is buying
Don’t undervalue your internal customer; they can be your advocate.
They were brought out through branding and personalisation. E.g. personal shoppers online.