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A few weeks ago, I was searching to buy new snorkels. So I started on google, and once I’d decided on the one I wanted, I ended up on a big-name retailer’s website. The website I ended up on is sometimes the cheapest place to buy many products. I was very close to purchasing from… Continue reading The fallacy of a good deal

I stopped eating meat nearly one year ago. I’ve not eaten meat intentionally since then. Picture the scene: I was knackered after a hard day at work. As a tired, grumpy person, I needed a quick, easy meal to fill my belly before crashing out early. I stumbled into the supermarket in a daze, my… Continue reading Why pictures of food on food packaging can be a good idea and why we shouldn’t let aesthetic’s alone influence the design of things

I’ve seen websites try to be more transparent about user data. For example, a recently visited website had a profile page showing all the pages I’d viewed and all the reviews I’d left. Initially, I thought this was a strange feature. Why do I want a record of what I’ve seen? I tried the same… Continue reading Websites that are too transparent about what they know about you?

I’m a bit OCD when checking that my front door has been locked. I couldn’t even count the number of times I’d returned to my flat after leaving only a few minutes earlier to check that I’d locked the door properly. 99 out of 100 times, it has been locked properly. But, unfortunately, 8 out… Continue reading Concept: reassure people with OCD that their door is locked

I first discovered phone rings in China. Phone rings are little attachments you stick to the back of your smartphone and put your finger through it to have a better grip on your phone. They were everywhere in China. It got me thinking about where iPhones started, and the user’s need for them as physical… Continue reading The rise of ‘phone rings’