If you know anything about online payments, then you know that certain card types start with certain numbers. e.g. MasterCard cards start with 5, and visa start with 4. If a user starts entering 5xxx then you’ll know its a MasterCard card. As an example of poor user experience I discovered recently when paying online,… Continue reading Erroring when asking an unnecessary question (Asking a user to select their credit card type)
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Long survey? keep the user going by reminding them of the incentive
Half way through filling out a survey I got a bit bored. The effort involved seemed to high. I was half way to closing the browser window when part way through I received a reminder of the possible advantage of staying the course. A reminder to keep on going Well what do you know, I was… Continue reading Long survey? keep the user going by reminding them of the incentive
Brazilian election, designed to avoid user error whilst voting
Listening to the news recently, they were discussing the advanced electronic voting system being used in the Brazilian election. Instead of casting votes on paper where the user might accidentally tick the wrong box, and accidentally select a candidate that they didn’t want to they introduced a system where the user chooses 13 for one candidate… Continue reading Brazilian election, designed to avoid user error whilst voting
I’m not going to read all that. I’m only going to ctrl+f and find the information I want
As we become more and more time precious, or rather less likely to pay attention for too long, I can imagine that many users have employed the same technique as I do when I feel that there is information on a page that I need, but it is surrounded by junk copy. As an example… Continue reading I’m not going to read all that. I’m only going to ctrl+f and find the information I want
Ryanair’s still at it with their dark patterns
Most travellers on low cost airlines are used to jumping through hoops when booking online, in order to avoid paying for things they didn’t want such as car rental and travel insurance. Ryanair famously used several dark patterns in order to increase their revenue. Fairly recently Ryanair updated their site, and on the face of it,… Continue reading Ryanair’s still at it with their dark patterns
Another good example of a website helping with learnability
Invision getting me up to speed with whats new Pinterest – highlighting whats changed or been improved so I don’t miss it
The rise of app like websites. A look at the android developer site
src: http://developer.android.com/distribute/tools/promote/device-art.html
An explanation of a persona? Just think of little britain characters
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A new tool for moderators for usability testing (a hypothesis)
In traditional usability testing, the moderator/observer would either sit beside the participant giving instructions, or sit in another room, giving instructions via a speaker system. © Luca Mascaro With an increasing number of users in the UK and similar countries seemingly permanently attached to their smart phone, it would be interesting to try an experiment where… Continue reading A new tool for moderators for usability testing (a hypothesis)
Displaying cookie notification
Lynda.com do a very good job of displaying cookie notification by making it clear to the user what type of cookies they use, and allowing the user to easily select the category of cookie they will allow to be stored. src: www.lynda.com