On a recent trip, I saw a billboard with a huge QR code printed on the front. The person I was with had absolutely no clue what the purpose of it was. But I did. QR codes have been emerging for a long, long time. They were initially designed by the Toyota group in 1994… Continue reading Does anybody apart from a techie know what a QR code is?
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The clever clothing store hook system: lessons for e-Commerce
During a recent shopping trip, I encountered an ingenious hanging system in the store’s changing rooms. The system featured three hooks, each for categorising items as “Definitely,” “Maybe,” and “My Stuff.” There was no hook for “no”. But I guess that wouldn’t fit with the goal of selling you more clothes. Why’s it clever? The… Continue reading The clever clothing store hook system: lessons for e-Commerce
Youtube advertisers, you’ve got 5 seconds of my time. Make better use of it.
I listen to a lot of music on Youtube, and it seems like I am forced to listen to an advert every second song. Irritating as it is, very very occasionally, it will be something I’m interested in. Fortunately, Youtube allow you to skip the advert after 5 seconds. However, very few advertisers are using… Continue reading Youtube advertisers, you’ve got 5 seconds of my time. Make better use of it.
Inspiration – week 25
Jimmy eat world cover art Tube poster art Beautifully executed posters on the tube.
Email newsletters design bad practice – Asda
I received an email today from Asda containing just one large image. Although this might look fine on a desktop computer, with a stable internet connection, for someone on the move, this is a real barrier to consuming the information. If the email contained text, then the user could consume some of the content without… Continue reading Email newsletters design bad practice – Asda
Inspiration – week 24
Minted.com Minted is a global community of independent graphic designers and an online store that prints and sells the best of their designs in the form of paper goods. Minted holds bi-weekly design challenges that are open to artists and designers. More than 2,000 independent artists participate in the challenges. Visitors to the website vote… Continue reading Inspiration – week 24
User experience in the real world: what we can learn from real world examples of validating responses
Much is said about the importance of the recoverability of errors online, and how frustrating it can be for users when they cannot simply backtrack a step or two without losing all their data. Unfortunately, many websites still fail to make error recovery as seamless as it should be for the user. Relating this to… Continue reading User experience in the real world: what we can learn from real world examples of validating responses
User experience – more than just skin deep
User experience is about designing all aspects of a person’s experience with a product or service. Influences Influenced by graphic design, psychology, research and anthropology. All have an impact, and it all boils down to human behaviour. Creating a user-centred design process takes the user’s needs into account at every stage of the product life… Continue reading User experience – more than just skin deep
Wireframing templates
Web designers are used to designing within a container. That container being the browser window. If you are like me and you cant draw a straight line to save your life, then web browser wireframe templates are pretty handy. They are also useful for presenting initial scamps to client, and to also prototype quickly before… Continue reading Wireframing templates
Responsive email design
There is a growing trend for mobile-optimized email templates, and rightly so, as 36% of all email opens in the UK are on mobile devices (including tablets). As a result, mobile optimization was one of the top marketing priorities for digital marketers in 2013. Options for designing and developing emails for mobile Do nothing. Be… Continue reading Responsive email design