I cancelled my subscription for a website, and received a survey from their “head of customer service” asking me to fill in a survey to let them know why I had cancelled so they could improve their service. Fair enough. So I started to fill it out. I had no particular love for this company,… Continue reading Mandatory form fields are sometimes just greedy
Category: Blog
Retargeting fail
Below is an example of a retargeted fail. I must admit, I don’t know much about the mechanism of retargeting, but I’m sure Vauxhall didn’t want their banner appearing next to an article about a child being run over.
Inspiration – week 35
I am not a football enthusiast, but my interest was piqued by the recent print adverts seen in the tube for the Times newspaper. They were beautiful, but I had no idea what they were about. The copy spoke about football, but I didn’t recognise the significance of the imagery. I’d seen quite a few… Continue reading Inspiration – week 35
Website perceived load times
Usually you try to load a web page in the quickest possible time. Usually… The loading screens you see primarily on travel websites are artificial. Finding the cheapest flights, the best hotels, and whatever else you may be looking for takes less than a second. In fact, a lot of hard work goes into making… Continue reading Website perceived load times
Where are we mobile?
A lot of people think that we are primarily using our mobiles when on the go. However stats from Luke W show an interesting graph of what times people are using specific devices tells a very different story. We tend to using our tablets throughout the entire day, compared to smartphones where we switch off… Continue reading Where are we mobile?
How much information do you need?
On a flight with Thomson’s recently I was passed a survey by the flight attendant and told that by filling it in I would be in with a chance to win £2500 towards a holiday. Fair enough I thought until I saw the questions being asked. These included the things I expected to see such… Continue reading How much information do you need?
The Accessibility issues of low-contrast colours
A few years ago it was all the rage to create websites with a limited colour palette of whites and light greys. These looked great, if you were a designer looking at it on an apple cinema display, but ran into problems if viewed on a non-calibrated machine. This style was used a lot on… Continue reading The Accessibility issues of low-contrast colours
Security authentication questions
I always love to see how companies adapt security questions in order to protect their customers when trying to retrieve their passwords. Some stick with the traditional: What is your mothers maiden name? What is the name of your favourite sports team? But these would be quite easy to find out if you did a… Continue reading Security authentication questions
When single sign on gets scary
Single sign on is getting more prolific around the web, with many sites allowing you to use your social media credentials to log into a site. However, what happens when you realise that when you go to a website for the first time, they already have your details? Thats what happened to me when I… Continue reading When single sign on gets scary
The user experience of huge signage
On a recent trip through London, I noticed a rather large piece of signage at Holborn tube station. Each letter was at least 4 inches high. The style of the signage was reminiscent of that found on motorways, where huge signs are used to give drivers advanced notice of any important messages. I believe the… Continue reading The user experience of huge signage