I’m not going to read all that. I’m only going to ctrl+f and find the information I want

As we become more and more time precious, or rather less likely to pay attention for too long, I can imagine that many users have employed the same technique as I do when I feel that there is information on a page that I need, but it is surrounded by junk copy. As an example… Continue reading I’m not going to read all that. I’m only going to ctrl+f and find the information I want

Ryanair’s still at it with their dark patterns

Most travellers on low cost airlines are used to jumping through hoops when booking online, in order to avoid paying for things they didn’t want such as car rental and travel insurance. Ryanair famously used several dark patterns in order to increase their revenue. Fairly recently Ryanair updated their site, and on the face of it,… Continue reading Ryanair’s still at it with their dark patterns

A new tool for moderators for usability testing (a hypothesis)

In traditional usability testing, the moderator/observer would either sit beside the participant giving instructions, or sit in another room, giving instructions via a speaker system. © Luca Mascaro With an increasing number of users in the UK and similar countries seemingly permanently attached to their smart phone, it would be interesting to try an experiment where… Continue reading A new tool for moderators for usability testing (a hypothesis)

UX and wearable tech

Digit by Toshiba In April 2014 Toshiba released a promo video and website advertising “Digit” their wearable tech technology. The concept wasn’t particularly outlandish with the rate of advancement in wearable tech, but it was unfortunately an April fools joke. The T.Jacket Allows you to hug your child remotely. DrumPants Nymi – using your unique… Continue reading UX and wearable tech

What is UX?…

I recently found this brilliant presentation by Jon Fox that does a brilliant job of explaining what UX is, and its benefits: NELAUX Presents: UX Strategies for Startups from Jon Fox

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Form field spacing example

I tried to pay my council tax online recently, and was confronted with this:     Where to even begin… The left column was too narrow to fit in some of the labels. At first glance it looks like the first entry field is for “housing benefit overpayment”, but it is in fact for the… Continue reading Form field spacing example